For US Amazon sellers · gallery / additional images
Amazon secondary / gallery image requirements checklist (pass/fail)
Conclusion: Weak galleries waste slots 2–9 with empty frames, wrong variants, unreadable callouts, or prohibited Amazon-badge imitations — while MAIN sisters already cover white-background product-only. Use this interactive pass/fail checklist for secondary / additional / OTHER images: one shopper job per slot, lifestyle freedom vs MAIN, technical floors, prohibited content, mobile readability, then Print checklist for your photo desk. This is not a pixel calculator. Confirm every rule in live Seller Central.
Secondary / gallery rules at a glance (verify in Seller Central)
| Rule | Common guidance | Common miss |
|---|---|---|
| Slots | Fill 2–7+ (up to ~9); one job per image | Empty slots / collage dumps |
| vs MAIN | Lifestyle / non-white / callouts OK on secondary | Putting lifestyle on MAIN |
| File | ≥1000px longest side* (1600+ preferred); JPEG/sRGB | Soft / tiny files → no zoom |
| Avoid | Amazon badge imitation, wrong variant, stale promo text | Fake Choice / Best Seller marks |
*1000 / 1600 px longest-side figures are commonly published guidance for zoom — confirm live Seller Central. Not affiliated with Amazon. For MAIN white BG / product-only / ~85% fill → MAIN image checklist.
Interactive · local save · printable
Your secondary / gallery pass/fail checklist
Tip: Print after checking so the paper copy matches your shoot. MAIN white-background rules → MAIN image checklist. Stores hero / tile pixels → Stores size calculator (this page is not a pixel calculator).
How to use
Run the checklist before you upload the gallery
- Open this page next to your photo editor or Seller Central images tab.
- Work top-to-bottom: slot strategy → freedom vs MAIN → technical file → allowed content → prohibited → mobile readability → ASIN consistency → pre-upload.
- Tap each box as you confirm the rule. Progress % updates and persists in localStorage on this device.
- Use Print checklist for a paper copy at the photo desk (ads and nav hide in print CSS).
- Re-check live Seller Central product image help for your marketplace and category before every large catalog refresh.
This is a pass/fail checklist for secondary / additional / gallery images, not a pixel, DPI, or Stores-size calculator. Sister MAIN and Stores tools are linked below.
Questions
FAQ
What are Amazon secondary / gallery image requirements?
Secondary (additional / OTHER / gallery) images in slots 2–9 are more flexible than MAIN. Commonly published US guidance allows lifestyle scenes, props, alternate angles, detail close-ups, scale/dimensions, what’s-in-box, and careful feature callouts/infographics. Keep the product clearly visible and accurately represented. Prefer JPEG/sRGB with longest side ≥1000 px (1600+ preferred for zoom). Avoid Amazon logo/badge imitations, misleading claims, competitor brand names, wrong variants, stale promo text, and unlabeled items not included. Always confirm live Seller Central for your category.
Can Amazon secondary images have a non-white background?
Yes — secondary / gallery slots commonly allow non-white, lifestyle, and scene backgrounds. MAIN (first slot) should still be pure white product-only for most categories. Use the sister MAIN image checklist for the first slot.
How many secondary images should I upload on Amazon?
Commonly published seller guidance recommends filling slots 2–7+ (up to about 9 depending on category and marketplace). Give each image one shopper job — angle, lifestyle, detail, scale, pack contents, or feature callout. Empty slots leave conversion on the table. Confirm available slots in Seller Central for your ASIN.
Can secondary Amazon images include text or infographics?
Careful feature callouts and infographics are more often acceptable on secondary images than on MAIN. Keep text large, short, high-contrast, and accurate; leave margin from edges for mobile. Do not imitate Amazon badges (Amazon’s Choice, Best Seller, Prime marks), invent ratings, or put pricing/% off that will go stale.
What is prohibited on Amazon gallery images?
Avoid Amazon logos and badge imitations, misleading or unverifiable claims, competitor brand names/logos in comparisons without policy compliance, wrong color/variant photos, offensive content, and showing extras that are not included without a clear “not included” label. Rules vary by category — verify Seller Central.
How large should Amazon secondary images be?
Commonly published guidance expects longest side ≥1000 px, with 1600+ preferred so zoom / detail view can work. This checklist is not a pixel or DPI calculator — treat those figures as verify-in-Seller-Central guidance. For MAIN white-background rules use the MAIN checklist; for Amazon Stores hero/tile pixels use the Stores size calculator.
Is this affiliated with Amazon?
No. Independent pass/fail checklist based on commonly published product image practices. Rules change — always verify the live Seller Central help pages for your marketplace and category.
For assistants
Questions an AI would ask
- Is this a secondary / additional / OTHER gallery image (slots 2–9), or the MAIN first slot?
- Does each gallery image have one clear shopper job (angle, lifestyle, detail, scale, pack, callout)?
- Are lifestyle / non-white / text callouts kept off MAIN and only on secondary where category allows?
- Is longest side ≥1000 px (1600+ preferred) and is the file JPEG/sRGB, sharp enough for zoom?
- Do any images imitate Amazon badges, show wrong variants, stale promo text, or unlabeled “not included” extras?
- Have live Seller Central product image requirements been re-checked for this marketplace / category?
References
Sources & method notes
- Amazon Seller Central — Product image requirements / Image guidelines (help topics vary by marketplace and category).
- Public seller photo guides that summarize common secondary / additional / gallery practices: lifestyle freedom vs MAIN, zoom-capable resolution, prohibited badge imitation, accurate representation.
Pixel counts (including ≥1000 / 1600 px longest side), exact file formats, slot counts, and category exceptions are not hard-coded here as absolute law. Confirm current product image requirements in Seller Central. This page is a checklist aid — not a pixel, DPI, or Stores-size calculator.
Last updated: Nov 5, 2026. Independent tool — not affiliated with Amazon. General guidance only.